Drew: It’s just as simple as if they don’t click, they don’t watch. 

Spencer: The audience can perceive how much work is going into your videos. There are no free tools. 

Drew: Now, there’s a lot of tools I didn’t make cash for. And sometimes that can be more valuable than cash because I could just buy a tool and there’s no expectations. 

Spencer: Hello, and welcome back to another episode of Creators Uncut. Again, super excited for another episode. Today we have a special guest. His name is Drew Witt and his channel is Wittworks. And I actually work with Drew just a little bit. 

I help edit some of his videos. So, Drew, thanks for being on the show. You’re welcome. Great introduction. So why don’t you go ahead and tell us a little bit about, you know, yourself and then a little bit about your channel. 

Drew: Man, I’ve always been kind of a creative person and a maker. My first memory. One of my first memories is as a kid was seeing a billboard on the side of the road and going home and getting my crayons and recreating it, like drawing it out. 

And I don’t know, I’ve always just had this natural instinct to take things and put them together and make something else. When I was in high school, I went to a math science school. So we had computers. Every kid had a computer. 

This is mid 90s before. I get other schools teachers didn’t even have computers. But we all had Mac G2s or something. 

Oh, wow. And we had Photoshop. And I learned Photoshop when I was 16 at a high school. I started editing video that I was a musician. I was in band. And I’ve always just kind of been like, oh, I know I can use the computer to make graphic design or record music or do things like that, edit videos. 

And so in the pandemic, I’ve always been a woodworker, but in the pandemic, I started videoing some of my projects so I could share them with people. I learned what YouTube was. I’d never really paid attention to YouTube outside of, you know, Googling how to change a spark plug in my car or something. But I didn’t know YouTube existed as kind of an entertainment platform, kind of like an open source Netflix. I didn’t know there were people who had channels or made a living doing that or anything. 

So I think that was probably one of the bright spots of the pandemic was showing me, man, there’s this creator economy and maybe I could do it. And so yeah, I’ve been doing that since February of 2021. So however many years that is, I didn’t think it would work. But probably the latter half of 22 things started to click. I learned what the platform wants. And things started working. 

Spencer: And here we are. That’s awesome. I’m actually surprised about how many creators kind of started their channel during the pandemic. I guess everyone was kind of doing the same thing because it was pretty lonely. And yeah, what else is there to do? You know, yeah. 

Drew: So yeah, and I wish I would have started. I had people telling me to do this back in 2013, 2014. And I thought, why would I do all this hard work to show people how I do, how I make furniture? 

Like that’s why would you give the answers away to the test? And all those people who started at that time, they have like three million subscribers, Jimmy DeResta, or I like to make stuff. So I had the opportunity to start back in, you know, 2013, 2014, 2015. 

The early days. And I didn’t see that. I didn’t have the vision for it. I was kind of burnt out from making videos at that point. I had made hundreds of videos. I really wasn’t even, I wasn’t doing any videos at that time. So it wasn’t appealing to me. 

Spencer: Yeah, no, that totally makes sense. So was the pandemic like the trigger that got you to create a channel? Or was there someone else that came back to you and was like, hey, you should make videos? 

Drew: Yeah, well, the thing I learned about the pandemic was I’ve always been told to get a degree, work hard, get a job, keep that job, and have job security. And what I realized in the pandemic was the thing I actually wanted was not job security, but income security. 

And there’s a difference. And my job, I was a pastor and our basically COVID destroyed our church. And we had very, very tight restrictions where we lived. So we went, like we couldn’t, we didn’t meet in person for over a year. And by the time we were able to get back in person, we’d lost 80% of our people. 

And at that point, we were all burned out and tired from trying to do, make trying to keep up with every week, something new happens. So I was really like, I want to do something that doesn’t involve me clocking in and clocking out. I want to divorce my time from my income. Like, I still want to work, but I don’t want to work. I don’t want to like clock in and get $10 an hour or a clock out. 

Like, I want to create assets that will work for me whenever someone asks me to do a podcast and I can step away and do it. You know, I can still make money while I’m doing that. So that was really the kind of end COVID, the impetus of kind of taking, taking my revenue into my own hands, being an entrepreneur and mostly trying to make things that will make me money long-term and over time without me having to clock in or clock out, so to speak. 

Spencer: Is that when you started your business with selling like templates and product, tools? Is that when you started that? Or do you start your YouTube channel first before that? 

Drew: The product business came after, so I quickly realized that the most successful creators and long-lasting creators had a business behind their YouTube channel and that their YouTube channel basically act as the top of a funnel to the thing they were doing. Now we see it with Mr. 

Beast or Mark Rover and Dude Perfect and all these other creators and how it’s like the common thing. But at the time, I just, I knew YouTube was so volatile that you couldn’t really depend on AdSense. And again, I didn’t like to depend on an algorithm, but they could change the algorithm and overnight my income could go away or it’d be reduced. I needed a way to make money that was more predictable or that I had more control of the inputs. 

So it was really interesting. I was really investing a lot of energy into affiliate marketing, which was like do a video on a tool and I hope people buy it. And what I noticed was I would do a video on a Trek saw and I think I had maybe 50 subscribers at the time, but that video had 30,000 views. 

And so I saw there was this demand for Trek saws, but it wasn’t until like six months later, I looked at my Amazon analytics and I noticed that some people bought Trek saws, but the majority of the things people bought were dust collection accessories for the Trek saws. So like a certain hose I recommended or switch that you can plug your tool and your vacuum into. So when you turn on your tool, it turns on your vacuum automatically. And I just noticed people were spending money on dust collection. And so I kind of figured, oh, I have the audience that I have, they’re really interested in solving the problem of sawdust in their shop and keeping it out of the lungs. So we had a friend had a 3D printer. 

I don’t know, you know, where I got the idea of us. Like, hey, could you 3D print me something that could cover up this hole inside of the saw? I got a guy from Fiverr in India to make me a file and he would try to print it. And eventually, I just, I bought the cheapest 3D printer on Amazon I could find. 

I think it was like 250 bucks. And I’d never carried a balance on my business bank account, on my black business credit card. And I had, I think, $150 in the bank in my side hustle bank account. 

At that time, I wasn’t really, it wasn’t, it was a hobby at this point. And I remember by the time I got the 3D printer and filament, I figured, oh, I need to sell like 37 of these little caps on Etsy to pay off my credit card. And that month, we did $780 in sales on this little thing. And I was able to pay off the card in and buy another 3D printer. And so every month, I would basically add a 3D printer. And people started to ask you, can you make this? 

Can you make this? And it just kind of expanded the offerings to now. And we’ve got, I don’t know, 14 or 15 3D printers that run most of the day. 

And now I have a full-time employee who manages all that, does all the shipping, does all the customer service. So I focus on the videos. He focuses on that side. 

And if you send an email, it goes to him, not me. So it’s been like crazy to think of, oh man, I started this with a Amazon 3D printer and I didn’t have the money for it. And I was just hoping we would sell enough. 

Yeah. And then I kind of fell into, oh, and if I showed this in my YouTube videos, I would get this massive influx of sales immediately. Mm-hmm. Spark’s interest. 

Yeah. And there’s a lot of people know that you’re out there. I mean, I still, to the state, people like, oh, I forgot you make those. And I hate talking about them. I hate promoting myself, but it’s, it amazed me that people still haven’t been paying attention. So. 

Spencer: Yeah. Yeah. Well, that’s awesome. I feel like, I wish everyone could do that with a YouTube channel, find that little thing that helps them grow and be successful. I want to dive a little bit into more on the video side. You said you’re in charge of the videos and your partners in charge of the 3D printers and stuff. 

I remember one video I was helping you with, it was all wrapped up and finished and you published it. And I like to watch my clients’ videos kind of see how they do. And every day I would kind of like look at it. And I noticed, like each time I would look at it, you had changed the thumbnail and the title. And you did it like five or six times. 

I can’t remember how many. And so I was curious, what is your thought process when it comes to like the packaging of your videos, like title and thumbnail? Like, I know we all talk about like, that’s the most important thing, but what, I guess, was your thought process behind changing and updating that? 

Drew: So YouTube is a decision platform. TikTok, Instagram, Facebook force feed you videos. They just, you just scroll and they are like throwing spaghetti at the wall. But YouTube is a lot like Netflix where you open the home screen and there are six images. 

And you decide what you want to click on. So they don’t feed you the video. They don’t autoplay the videos where they just show you, hey, here’s some options. It’s just as simple as if they don’t click, they don’t watch. And, you know, YouTube is a decision platform. So really, I think, took me a long time to figure this out is that you’re in the title thumbnail packaging game on YouTube. 

That’s really where all your success lies. Because if you can’t get people to be interested in this image and this text, they’re not going to click on the video. When you publish a video, the way YouTube works is they will see that video to like your core audience. 

So there’s like three spheres. There’s like the core, the casual and the cold audience. People have never heard of you. Casuality people sometimes watch your stuff. 

And the core is people who watch everything. Well, YouTube is in the ad business. They’re not going to send out your video to a bunch of random people. They’re not going to click on it. 

They don’t know who you are. So when you first release a video, they’ll send it to the people who typically watch your videos. If they don’t click on it and they pass your click through rate, your CTR goes down and YouTube is not going to pass that video to casual or cold. Your video will die. 

And the only chance you have at that point is change the packaging, change the angle. And so sometimes I won’t know what is really interesting to people. And then I’ll get the same comments over and over and over again, the thing that stands out. 

Then I’ll go and make a package based on that idea. And I’ve had videos that have died at 50,000 views. And then they get no more views or dead and change the title of them now. And then within a month, they have 500,000 views. And then they’ll go on to do a million. And I did one like that. I did a cabinet video last year. 

And it died at 30 or 50,000 views. And all I do is change the image. I didn’t change the title. 

I just put a new image up. And it’s $1.5 million. And it took off. And so that’s really where all of the magic is on YouTube is. And now YouTube has an ABC feature, a test feature, so I can upload three titles and three thumbnails. And it will test combinations and let you know which one people watched longer. So you could have the same, you could have a title, a thumbnail, but whatever one gets people to watch the longest because it’s like bait, it’s catching the type of fish who’s interested in that. YouTube will then pick that. 

So sometimes if you see like a lot of random, I’m actually not changing it. YouTube is running the test. And it’s seeing, every time you look at a video, it’s going to change it to see will you click on it? Yeah. 

Spencer: So when it changes it, does it like, you mentioned the core audience, does it resend it out to that core audience? Do you know? 

Drew: YouTube is pretty smart. They have returning viewers and new viewers and they know what is performing with who. I kind of don’t get too deep into that. There’s a point for me where I can’t control some of that. So I’m going to move on to the next video. 

Yeah. And but if it flops, if it’s like, Hey, this video ranks 10 out of your last 10 videos. And it’s like, Oh, it’s not tracking like a normal video. My audience is not interested in that angle. 

They think this video doesn’t apply to them or is boring or whatever. Then I’ll kind of go into panic mode and fire up the shop and try some other ideas. 

Spencer: Yeah, gotcha. Cool. I was just curious about that. Because you’re the, you know, I’ve talked to other creators about, you know, packaging and title and thumbnail and stuff, but you’re the first one that I had actually like seen the change happen a bunch in one video. 

So I was just curious about that. So moving on a little bit to more, I guess, directly your videos. Your storytelling is great. I love how your your videos flow. And I was just curious, I don’t know if this is like a secret ingredient, like, I don’t know if you’re okay with sharing this, but how do you like come up with your stories and your flow and stuff like that? Do you have like a document like with ideas or do you do use AI to like help you generate ideas? I don’t know. How do you come up with your stories? 

Drew: So what’s funny is I had these cards and whenever I am, you know, woodworking can be kind of boring. So when I’m doing something, I’ll listen to music and my mind will wander and I’ll think of, I don’t know, a story or, like today I got out of the shower and I was, I’ve been really struggling with this video because that I’m working on because I’m making, making two guitars. I tried to make four and I paired it down to two and like, let me just finish two. And I’ve never made any guitars. So I’ve, the premise is I’m making guitar from scratch for the first time. 

Oops, I accidentally made four. And at this point, I’m so deep into it, my perfectionism is ruining everything because I’m afraid to do anything because I’m afraid to mess it up. And a lot of it is because I have never done this before and I don’t know what I don’t know. And a lot of it is like, so I got out of the shower this morning and I was thinking of that scene in Indiana Jones where he’s, he’s at the chasm and there’s this invisible bridge and he can’t see it, but he has to go and take a step. 

And then once he steps on it, the camera moves and you can see it’s like an optical illusion. And so I, it’s like, Oh, I could talk, I could probably talk for a few minutes about how, if you’re going to do something for the first time, don’t try to make it perfect because you’re just kind of going in blind, kind of like Indiana Jones. And so I wrote that down on this. So I’ll have these thoughts and I’ll just write them down on these cards. And throughout the end of the project, I’ll have a stack of cards. And so whenever I get like a rough cut from you, I’ll put on some music and I’ll watch it. 

And as I’m watching, I’ll try to go, okay, which one of these cards can I play? You know, and then usually now what I used to do was I would just start typing. What I learned is that writing clarifies your thinking. And a lot of people on YouTube just talk extemporaneously. 

And that’s fine. The problem is most people can listen faster than you can think. And so if you’re talking at a speed like I’m talking now, it actually is a pretty boring video you’re going to lose, but the pacing is bad, you’re going to lose. And you could say the same word over and over again. And you’re really not clear on what you’re saying, because you’re just saying it. So writing helps you clarify, helps you avoid repeating yourself. It lets you set up things and then pay them off later. 

keeps you from saying. So I used to type it out, but now what I do is I’ll actually open ChatGPT on my phone and I’ll just record a voice memo and brain dump it in there. And what I’ve done is I’ve taken enough of my final scripts and I’ve uploaded that to ChatGPT and then I’ve taken screenshots of comments that people have made where things have resonated with them and I’ve uploaded that to ChatGPT and I’ve asked it over probably six videos, create a brand style guide for my videos based on my finished scripts that I’ve written and the feedback that I’m getting that is validating what I’m trying to do. And so it’s learned like really well. At first, because I hadn’t trained it, I was like, AI sucks, why don’t understand why people are afraid of this? But once I took the time to train it on, this is how I talk, this is how I write. It’ll now make Jason Bint jokes, it’ll make, it’s like very sarcastic. So I can just voice, I can send a voice memo that’s really rough of an idea and then it’ll refine it in a pace in my voice and it’ll make jokes, it’ll, it’ll, it’s sarcastic and it’s like, oh right. 

And I’ll take the asshole tweak it a little bit and then when I do my voiceover, I’ll use this mic and I’ll actually record me reading my script so that I can keep the pace higher. And I just do that over and over and over and over again for like two weeks, which is, it sucks sometimes, but it ends up with like a really, it’s like a, I feel like I help my videos are calorie dense, that there’s like a lot of really good thoughtful commentary. That doesn’t just happen, you know, and then you gotta put the work into it for it. 

Spencer: Yeah, so you mentioned it sucks. So would you say that the script writing or the actual project itself is harder? Oh man. Probably depends on the project. Yeah. 

Drew: I think the script writing requires more of my brain. And so it’s like sitting down at a computer and like focusing, like the main thing I’m making is a video, you know, like the projects, that’s just the excuse to make the video. 

That’s kind of the canvas, but really what I’m trying to do is pass on some entertaining storytelling, some occasional life lessons I can pass along that when people are done watching, they feel good. Like they, like when I eat, I don’t do it anymore, but I used to like sit down and watch football and I’d open a bag of chips. And then within 30 minutes, I’d eat in the whole bag of like lay sour cream and onion and it tasted good, but I feel awful, right? And I don’t want people watching my videos to feel awful. I want them to feel good. 

Like that was a feel good view. And the only way I know to do that is to give it everything I have and to be as thoughtful as possible. And that just takes a lot of brain power and a lot of focus and a lot of like critical thinking and is this good enough, you know, am I punting or am I giving my best effort? 

People can tell if you’re not giving your best. And I didn’t always do that. Like two, a little more than two and a half years ago, I would post like, I would do a project like I’m doing now, then I’d be tired and I’d do a couple of filler videos and they’d always tank. 

And one of my friends told me, he’s like, dude, no more filler content. Like only publish when it’s your best work. And it’s okay if it takes three months, but only publish when it’s your best. And what that will do is it’ll train people. When you release a video, it’s the best that you’re able to do. And they won’t want to miss it. But if you publish a video and then they look and it’s like, oh, he, this was a lazy video, you know, the next time you publish a video, they don’t know. 

Was this a good video or is this a lazy video? Yeah. And so for two years, really going back to two summers ago, a little more than two years ago, I made this deal with myself. I’m only gonna publish my best work. 

And if it takes three months or two months, that’s fine, but only gonna do. And it’s like the compounding growth of that has been insane. Yeah. Because when I started that, my videos would get maybe 2000 views in the first day. And maybe they would crash out at like 20,000 lifetime. Now my videos tend to get 20,000 in the first day and the last 13 uploads I’ve done during this experiment, the average of you counts of 830,000 views. Like if you publish your best and only your best and that’s it, people will like the way to round. 

Spencer: Yeah. And then when they see your videos, they’ll like jump on it. 

Drew: They’ll stop what they’re doing to like watch it. 

Spencer: Yeah, I know, I know at least for me, I’m that way with creators that I watch. Like some of them, you know, some people have like a schedule and they post like every day at this time or whatever, but some of the creators I follow, they’re more like you where it’s like, they just publish a video when like it’s finished. 

There’s no set schedule. Those ones I typically enjoy the most. So, yeah, because either more thought or more work was put into it. For sure. So I got one more question before we, I guess, change gears and go into like the advice and future of your channel. But a lot of the times in your videos, you joke about Stan in Iowa, who’s like a, like a hater, I guess. 

Yeah, yeah. People who make certain types of comments. And I just was wondering like if you’ve ever gotten really crazy comments or I guess what your general thought on the comment section of YouTube is. 

Drew: The craziest one I got that I can remember was a guy, it was like certified hate speech. I forget exactly how he worded it, but the general just was, he was claiming that I was secretly gay. And then proceeded to tell me all the ways he was going to run me. Oh my gosh. 

Yeah. And then he would leave several of these comments over and over and he was like, and it’s like three in the morning, these comments would come in and it was just, I ended up having to report him, but like what, like this guy, like first of all, I married and have three kids, but like what I thought is like this guy’s projecting himself on me and he’s like, he’s the one who’s secretly gay and he wants to do all these things. And he’s like, he’s just not well. 

And that was just like, oh my gosh, like what are we doing here? So I typically don’t, I will read the comments. I used to read every comment and respond every comment. And they got to a point where one, the sheer volume I couldn’t keep up with, but it wasn’t helpful for me to hear people’s feedback on my creative endeavors because I was, I found myself either wanting to please people or constantly trying to defend myself. 

And it really robbed the joy out of it. And I would be, you know, my kids would come up from school and I wouldn’t be mentally present because I’m thinking about some idiot who didn’t like what I did or wants to fight with me. And I’m like, I didn’t get into this. I got into this to have freedom with my family. 

And if reading these comments is not making me free with my family, like why, like this, and I’m never gonna meet this person. So I will read the comments for the first day or two because those are like super fans. And I want to reward people with a response who have watched the video when it first came out. But generally after like a day or two, I just don’t even, like there’s hundreds of comments on every video that I’ve never seen because I just don’t go when I don’t have the time. 

And I’m sure there’s probably 80% of them are really great comments that deserve a response, but I would have to wade through those and come across comments that don’t even deserve me to think about them. And I’m not a strong enough human being to be able to read those and it not affect me. So I’ve tried to just say like, I’m gonna be a creative artist. I’m gonna share that with the world and however people accept it, whether it’s good or bad, it’s on them, I don’t care. I don’t need people’s praise and I don’t need people’s criticism. 

Spencer: Yeah, I think that’s smart. I think that’s a good way to go about it. I do, personally, I like the comment sections of videos. I guess it depends on the type of video. If it’s an instructional video, the comment section is nice because sometimes people comment like, hey, don’t forget to do this if you’re doing this because it might change the result or stuff like that. 

But I guess for like an entertainment type videos, like your stuff, I could see how it could be hard to take that criticism. I have seen some videos where they turn off the comments and I think that is interesting because don’t the comments have like some sort of, do they have any play in the algorithm from your experience? 

Drew: Who knows? I don’t know. I’m sure there’s some weight that it carries but I don’t think it’s a heavy. I think how long people watch a video is probably the biggest thing. 

Spencer: Oh, so that just brought up an idea. I wonder if people tend to like watch part of a video and then scroll down and read some comments and then like go back up to it and keep watching. So maybe that’s how it can impact watch time. 

Drew: Yeah, it could and coming back to a video to like respond and all those things. But I don’t, the internet can be a very toxic place and I have friends who, it doesn’t bother them but I’m not that strong. I want the approval of people. That’s one of my, you know, temptations and so it’s just better if I stay in the mode of, I’m not looking for the approval or disapproval of anybody. I’m just gonna make the best thing I can make, share it with the world and you know, like my dad reads all the comments and if there’s like one that’s really good, he’ll pass it on. 

If there’s ones that are bad, he’ll report them. And then if there’s something that like I need to know that, because the thing I am missing is, there is good critical feedback, you know, like it is helpful to know what does your audience want. And so, but the risk reward for me is, it’s not worth me risking my mental health to get that information at this point. 

What I’m doing is working, so I don’t need to necessarily go and figure out any more stuff. Yeah. I hope AI will get to a point where I could just, hey, scan this and give me the best comments that I need to know. Yeah. 

Spencer: That’s probably in the near future, I would guess. Cause there’s already a summarized video button. Which I don’t know why anyone would, whatever you said, unless it’s instructional, but. 

Drew: There’s a YouTube thing where it’ll like summarize comments. So it’ll be like, these themes are present in the comment section, you can click on it. I don’t see it on every video, but on some videos, and then it’ll show you all of those comments that are that theme. That’s kind of interesting. That’s cool. One day. 

Spencer: Yeah. Well, I kind of want to switch gears and move more into the advice portion of our episode. You’ve already given some great advice, but this first question, actually these two questions we ask all of our guests. So this first one is about mistakes. Is there a mistake that you made throughout your YouTube journey that you’ve learned from that you wish you knew from the beginning? Yeah. 

Drew: Well, the biggest one I had talked about, which was not understanding packaging and not understanding that not all videos are created equal to what happens when you post a good video followed by like filler content, for the sake of. But if I were to add another one in there, I think it would be, it’s really important that you’re passionate about the video you’re making. I’ve done videos to do them because I thought they’d get a lot of views, but I hated making them and they didn’t perform well because you can just tell like my passion wasn’t in it. 

You know, I was doing it to get views. And so I think in addition to understanding packaging and having kind of a policy for yourself that depending on your goals, but for my goals, I want consistent good growth is to develop a brand that’s, I’m only putting my best up there, but to make sure that those videos that I am putting out there that I’m actually interested in making and I’m passionate about making, like this one right here is the guitar project, it’s the hardest project I’ve ever done and it’s the hardest video they’ve ever made, but I’ve been wanting to make this video for like two years. So I’m passionate about it. 

I was up late till I think 10 in my workshop last night working on it and I was in here at 7.30 this morning and I’m gonna work Saturday, you know, but I’m passionate about it. Like I want to do it. So yeah, I would say make videos you’re passionate about. 

Spencer: Yeah, I completely agree. I think you mentioned this earlier, but like the audience can perceive how much work is going into your videos and they can also see that passion that you were talking about. So I completely agree. And this last question kind of goes hand in hand with that one, but is there any myths about YouTube that you’d like to bust anything, any misconceptions out there? 

Drew: There’s two that come to mind. The first one is that it’s easy and that it’s like a get rich quick scheme, you know? Like it took me two years before I could even make a living on it and that was working every day on it. Yeah, at the end of the day, it’s a job. If you’re doing this as a job, there’s two ways of seeing YouTube as a business and as a hobby, but if you’re gonna do it as a job and you’re gonna put certain expectations and you expect certain performance, at the end of the day it’s work, you know? It’s not coal mining and it’s not cutting grass, but it’s still work, you know? It’s not always easy. I mean, there’s times where I’ve done something and a sponsor didn’t like the video and they were right and I had said something wrong or did something wrong and I have to go redo it. 

I have to go reshoot it and it’s like half a day and I gotta read and that’s not fun, you know? But it’s work. The other thing I would say is there are no such thing as like free, like in my world, a lot of people want free tools, but there are no free tools. Now there’s a lot of tools I didn’t pay cash for, but I paid for them with my past performance. I paid for them with the audience I’ve earned. 

I’ve traded screen time for them, you know? So, and sometimes that can be more valuable than cash because I could just buy a tool and there’s no expectations. But if someone gives you a tool for exchange for something else, like, well, now your brand might take a hit or what if, you know? 

So there’s, I think a lot of people think, oh, like I’ve got a lot of quote, free tools in my shop, but they weren’t free. There was a lot of time spent negotiating. There was a contract, there’s, you know, deliverables. Like there’s a lot of stuff that you, you’re still working for things. So in other spaces, I don’t know how that would translate, but yeah, a lot of people think, oh, you must get a bunch of free stuff. And I’m like, nothing I’ve gotten is free, man. 

I’ve earned every bit of it. And sometimes it’s easier. There are sometimes where it’s easier for me just to go buy the thing, then to email and talk. And it’s like, I’ve spent more time, which is more valuable than my money. That could just go buy the thing. You know, so sometimes the cheaper thing is to just buy it. 

Spencer: Yeah, well, that is some great advice. I like how you said it’s not coal mining, but it’s still work. Yeah. I really resonate with that. You know, I enjoy my job as a video editor. Like I love doing it, but you know, at the end of the day, it is still work, you know, stuff has to get done. And so, you know, with creators either creating a channel or creators who already have a channel, keep that in mind, you know, is it a hobby or are you wanting to do this as a job? So thanks again, Drew, for being on the show that’s some great insights. So your channel is Whitworks. If our followers want to check you out anywhere else, where should they go? 

Drew: That’s it. I think Whitworks on YouTube is the main, that’s the big main magnet. Unless you want to buy something from me, you can go to Whitworks.shop and then spend a lot of money to help pay for an editor. 

Spencer: Yeah, awesome. Sounds good. So make sure to check out that website as well so I can keep working with Drew. And thanks again for our listeners and watchers for checking out this episode. Make sure to like and subscribe for more. And if you need help with video editing, you can reach out to us at http://www.creatorluxe.com. And we’ll see you in the next one.